BNP Paribas Asset Management launches an ad campaign to back its strategy

June 26, 2017

As part of its 2020 strategic plan and its rebranding that became effective on 1 June, BNP Paribas Asset Management (BNPP AM) unveils its positioning and affirms its ambitions through an international advertising campaign based significantly on digital media.

BNP Paribas Asset Management is the asset management arm of the BNP Paribas Group. With 580 billion euros in assets under management or advisory as of 31 March 2017, BNPP AM offers a full range of high-value-added investment solutions for retail clients, companies and institutional investors in 75 countries.


This ad campaign reflects the positioning of the BNP Paribas Asset Management brand. Its slogan “Investing means the world to us” reflects the way BNPP AM guides and assists its clients in meeting their objectives.

The media plan is unfolding in two stages. The first multi-channel (digital display, mobile and social networks, press and TV) began on 22 June and includes, in addition to a pan-European pillar, an activation in countries other than France where expanding the company’s brand recognition is crucial, i.e., Germany, Italy, and the Netherlands, as well as Hong Kong and Singapore. A second stage will take over after summer and will also use digital media and social networks.

Marianne Huvé-Allard, Head of Brand and Communication for BNP Paribas Asset Management said: “This ad campaign is a wonderful opportunity to state our ambitious positioning our growth objectives publically. It allows us to expand the recognition and impact of our brand name to go with the boom in our businesses, but also to engage with our stakeholders and reinforce our employer brand.”

Go here for the ad campaign’s visuals







TBWA Corporate


Havas Media